The Volkswagen New Beetle, now on its last legs, has the highest percentage of female buyers, TrueCar.com reports. But the Nissan Rogue, a much newer model, isn't far behind.
As an automakers representative about which models have higher percentages of one sex or another, and a strange dance of evasion usually ensues. They are afraid that if one model or another is branded as macho or "chick car," it will suddenly become off limits to the other sex.
The 2008 Nissan Rogue crossover vehicle is introduced to the media at the North American International Auto Show
CAPTIONBy Bill Pugliano, Getty ImagesMen register 64% of the cars in the U.S., TrueCar says.
About the only thing in common among the vehicles on TrueCar's list is that they are all imports. Beyond that, they are a mix of cars and small crossovers, or what Ford analyst George Pipas calls, "Cute Utes." Volkswagen says they will make a final edition of the New Beetle, seen at top, and then it will bow out after a long run. That's the Rogue, above right.
And what do men buy?
They dominate exotics and truck sales. The six brands with 10% or less for female registration incuding Bugatti, Ferrari, Lamborghini, Tesla, Aston Martin and Lotus. Representing the low end of female registered brands were several makes best known for trucks, including GMC, Dodge and and the gone, but not forgotten, Hummer.
As for the vehicles women registered in the greatest percentages, they were:
VOLKSWAGEN NEW BEETLE 56.1%
NISSAN ROGUE 53.5%
HYUNDAI TUCSON 53.0%
VOLKSWAGEN EOS 53.0%
VOLVO S40 51.9%
HONDA CR-V 51.3%
KIA SPORTAGE 50.5%
TOYOTA RAV4 50.4%
NISSAN SENTRA 50.1%
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